Brave
Most people accept ads as the price of using the internet 📺
What often goes unnoticed is the amount of tracking behind those ads, especially on large, high-traffic platforms and content websites.
Advertising has quietly evolved into a system built around profiling, data collection, and behavioral targeting. In most browsers, users have no real say in how that process works, or how much of their data is involved.
Brave takes a different approach ⚡
Instead of adapting to the existing ad economy, Brave rebuilt it at the browser level.
Ads and trackers are blocked by default across the web, including on video platforms, news sites, and search results. The result is a cleaner and often faster browsing experience, without extensions or manual configuration.
From there, Brave introduces something optional. A clear choice for users 🪙
Through Brave Rewards, users can choose to see privacy-preserving ads and earn $BAT in return.
Ads appear only in defined places like notifications, New Tab, Brave News, or search. Users control ad settings, while matching happens locally on the device without tracking or profiling.
Users who don’t enable Rewards continue browsing with ads and trackers blocked by default.
Brave also includes a native crypto wallet for Web3, along with a native integrated Brave VPN for users who want stronger privacy and protection while browsing the web.
What $BAT Is Used For?
Basic Attention Token ($BAT) is the currency that enables this optional exchange between users, advertisers, and creators.
• Users can earn $BAT by choosing to view privacy-preserving Brave Ads
• Users can use $BAT to support verified creators through Brave Rewards
• Advertisers use $BAT to fund Ads campaigns, with rewards distributed based on user attention
$BAT is not a governance token and does not grant control over the browser. Its role is to facilitate value exchange within Brave’s advertising and rewards system, and has a fixed total maximum supply of 1.5 billion tokens, with no ongoing inflation or additional minting.
Brave
Brave
Step by step guide Brave Airdrop
Install Brave (desktop or mobile) → Download the Brave browser on Windows, macOS, Linux, or Android. Brave is also available on iOS, though Brave Rewards and $BAT earning are not supported there due to platform restrictions.
💡 Ads, trackers, and pop-ups are blocked by default on all platforms, including YouTube.
Enable Brave Rewards → On desktop or Android, click the BAT icon in the address bar, select your country, and accept the Brave Rewards Terms of Service.
Choose payout destination → Click Connect account and select where you want to receive $BAT, either through a supported custodial account or the native Brave Wallet for self-custody.
📌 If you use Brave Wallet, set a password and securely store your recovery phrase.
Manage Brave Ads → From Rewards settings, enable Brave Ads and adjust ad frequency, types, and categories. Ads appear as notifications or native placements. Clicking ads is not required, and Rewards are paid out monthly.
Browse normally → Once enabled, $BAT accrues automatically during everyday browsing. If Rewards are turned off later, Brave continues blocking ads and trackers by default.
💡 Brave includes Leo, a built-in AI assistant that lets users summarize pages and videos, analyze documents, and generate content privately, without an account. Access Leo via the star icon on desktop or from the main menu on mobile.
Use your $BAT → Hold it in your wallet, transfer it, or support verified creators.
💡 Creators can join Brave Creators to receive $BAT from users who support their content through Brave Rewards. Supported platforms include YouTube, Twitch, Vimeo, and websites.
* Learn more about supported regions and payout options through the Brave Help Center, and follow @Brave on 𝕏 for product updates and announcements.
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